Priceline to Buy Hotel-Data Company PriceMatch

Priceline Group
Inc. on Friday unveiled plans to acquire hotel-data company PriceMatch, the latest deal for the acquisitive online booking company.

The terms of the deal weren’t disclosed.

Priceline said it would integrate PriceMatch into BookingSuite, which is a recently launched division of its business.

“With the addition of PriceMatch, BookingSuite partners will be able to access a powerful set of business intelligence tools to help them optimize performance through a platform that’s easy to use and manage,” said BookingSuite Director Rob Ransom.

PriceMatch’s cloud-based platform delivers real-time data to hotels through tailored algorithms that account for factors like a hotel’s reservation history, competitors’ prices and seasonality. According to PriceMatch, its clients have on average seen a 7% increase in RevPAR—or revenue per available room—which is a key metric for the hotel industry.