Silicon Valley investment company Altos Ventures recently announced its US $3.0M investment in Trillionaire. Trillionaire runs a Korean cosmetic ecommerce service called HuiSeoul, which focuses on providing Korean beauty products exclusively to the Chinese market.
The journey for HuiSeoul started in a single store in Myung Dong (Seoul) back in November 2014. The company reacted quickly to an identified market in China for Korean cosmetic and beauty products. In February 2015, HuiSeoul began, and started to sell reasonably priced Korean cosmetics to China.
The company places the highest priority in being a trustworthy service. Its differentiating factor is an online forum where beauty consultants provide advice to potential customers.
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