GrubMarket Raises $20 million to Expand its Online Farmer’s Market

Forget food delivery. Just the organic slice of the grocery delivery business remains competitive in the U.S. with giants from the brick and mortar world, tech titans and upstarts all muscling in for a piece of an annual market that sees more than $40 billion in sales domestically.

Some have flamed out, like Farmigo, which recently closed shop. And others done some belt-tightening, like Good Eggs.

Now, a relatively young player called GrubMarket has raised $20 million in a Series B round of funding to pull ahead of the pack. The company employs about 25 full-time today in San Francisco with another 20 employees in Los Angeles, where the company expanded its service earlier this year.

Chief executive Mike Xu said GrubMarket is, “A marketplace that connects farmers and food producers directly with consumers, with no middle man.”

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