Domino’s Partners With Flirtey to Deliver Pizzas by Drone

“This isn’t a pie-in-the-sky idea.”

Some of the world’s biggest companies—Amazon, Google—are itching to make commercial deliveries by drone, but a pizza restaurant may beat them to it.

On Thursday, Domino’s Pizza Enterprises—an international franchiser of the Domino’s Pizza brand—conducted a demonstration of pizza delivery by drone in Auckland, New Zealand as it stated its intent to be the world’s first company to launch regular drone delivery.

“We’ve always said that it doesn’t make sense to have a 2-tonne machine delivering a 2-kilogram order,” Domino’s Group CEO and managing director Don Meij said in a statement. The use of drones, “is the next stage of the company’s expansion into the artificial intelligence space and gives us the ability to learn and adopt new technologies in the business.”