There’s a field full of flower delivery services to choose from these days from the old school 1-800-flowers and FTD to startups popping up over the last few years like BloomThat, Farmgirl Flowers, UrbanStems and The Bouqs.
That last one just raised $24 million in Series C financing, bringing the total now to $43 million. The Bouqs doesn’t quite roll off the tongue but that fresh new funding puts it at the top of the heap in capital raised among on-demand flower startups.
Like its competitors, the Los Angeles-based outfit delivers Pinterest-worthy bouquets at the click of a button. The difference being The Bouqs gets its supply directly from the farm, cutting out costs from middlemen and bringing you flowers that last longer.
The financing was led by new investor Partech Ventures. Other newbies to the round include Tekton Ventures, NextEquity Partners and Reimagined Ventures. Existing investors Azure Capital Partners, KEC Ventures, Quest Venture Partners, and Shark Tank’s Robert Herjavec (who first laughed at the valuation during The Bouqs initial presentation to the Sharks, by the way. So, entrepreneurs, don’t give up hope!).