Don’t you love it when there’s a fragmented market with many different actors and outdated tech products? French startup FretLink is using all the tips in the startup handbook and applying them to a neglected industry — the trucking industry.
FretLink is a software-as-a-service marketplace connecting thousands of transportation companies with companies that need to send big piles of stuff. And the startup just raised $6.4 million (€6 million) from Daphni, Tekton Ventures, Elaia Partners and Breega Capital.
If you’re like me, you don’t know much about the transportation industry. Sure, you know the names of a few big logistics companies that bring you your Amazon packages. But it’s a bit more mysterious if you think about the pallets that move from one warehouse to another.