Mollybox, a Shanghai, China-based pet food brand run by Xolo (Cayman) Limited, secured a total of $13m in its Series B financing round.
The round was co-led by DCM and Mars backed venture capital Digitalis, with participation from Unity Ventures, Digitalis Ventures, Seek Ventures, FJ Labs, Tekton Ventures, and Long Capital.
Led by Ju Yi, founder and CEO, Mollybox is a subscription-based service providing cat litter and food and sending to owners a “Surprise Box” every month filled with various kinds of cat snacks and nutrition products to explore new products.
The company has a total of 30,000 subscribers who are receiving its products.
A single box, its main product, contains staple food, snacks and toys. Users of the service can purchase monthly, quarterly and annual subscriptions.
In 2016, Mollybox received RMB 2 million in its angel round from Unity Ventures, and in 2017 landed RMB 4.2 million in pre-A round from Unity Ventures, Long Capital and Hexi Capital.
In January 2018, the company completed its Series A financing with $3.8 million investment from DCM, Atom Ventures and Unity Ventures.
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