Farmers markets have become a staple presence in many US cities, where there is a steady supply of smaller, often organic farmers and other food producers wanting a more direct channel to sell their goods, and a steady demand from foody types who like having the option of bypassing bigger grocery stores to amble around a group of stalls with a wider choice of items to cook and eat. Now, one of the startups that has turned that model into a profitable on-demand delivery business has raised some funding as it continues its expansion in the US, and beyond, en route to an IPO filing, potentially as soon as this year.
GrubMarket, which works with smaller farms and other suppliers to sell and deliver their items by way of its online store both to businesses — such as restaurants and stores of different sizes, as well as the plethora of food startups that prepare food for consumers — and consumers, has raised $25 million in an oversubscribed C1 round of funding (it was originally only going to be $15 million). (May 2019 update: ultimately the round actually closed at $28 million.)
The investment is being led by WI Harper Group and Digital Garage, with participation from other new investors Evolv Ventures, University Growth Fund, Arancia International Inc, CentreGold Capital and existing investors ACE & Company, GGV Capital, Fusion Fund, Bascom Ventures, along with other unnamed participants.
Mike Xu, GrubMarket’s CEO and founder, would not comment on its valuation, but starting from its earliest days as a member of the Winter 2015 cohort of Y Combinator, the startup has raised $89 million. And according to PitchBook figures — which we have confirmed with a close source are largely accurate — the pre-money valuation in this round was $230 million, which would put the post-money at around $255 million.
Xu said the company is currently operating on a $150 million annual run rate — versus $100 million when it raised $32 million nine months ago — and it continues to be profitable. Because of this, Xu said GrubMarket doesn’t need any working capital. It plans to use this $25 million instead to invest in more technology and acquisitions.