A report co-authored by Google this week tipped Southeast Asia’s internet economy to grow six-fold to reach $200 billion annually in the next decade, with e-commerce set to account for over 40 percent of that figure. But, with a cumulative population of over 600 million, the region is already seen as lucrative opportunity for many online retailers — among them, Alibaba recently invested $1 billion in Rocket Internet-backed Lazada.
Althea, which was launched in July 2015, aims to take advantage of the popularity of Korean culture — such as K-Pop and Korean drama series — in the region. Founded by ex-Ticket Monster duo Frank Kang and Christopher Cynn alongside CFO Jae Yoon Kim, the Korean startup sells to consumers in Indonesia, Malaysia, Singapore and Philippines with plans to enter Southeast Asia’s two other major markets — Thailand and Vietnam — before the end of this year.
This new funding round is provided by a range of investors that include Mirae Asset Ventures, Posco Ventures, 500 Startups, Tekton Ventures and Cherubic Ventures with the aim of carrying out that market expansion, adding to the company’s 25 staff with new hires, and investing in marketing and logistics.