LemonBox, a Chinese e-commerce startup that imports vitamins and health products from the U.S., has raised $2 million to develop its business.
The company graduated from Y Combinator’s most recent program in the U.S. and, fueled by the demo day, has pulled in the new capital from 10 investors, which include Partech, Tekton Ventures, Cathexis Ventures, Scrum Ventures and 122 West Ventures.
LemonBox started when co-founder and CEO Derek Weng, a former employee at Walmart in the U.S., saw an opportunity to organize the common practice of bringing health products back in China. Any Mainland Chinese person who has lived in, or even just visited, the U.S. will be familiar with such requests from family and friends, and LemonBox aims to make it possible for anyone in China to get U.S.-quality products without relying on a mule.
The service is primarily a WeChat app — which taps into China’s ubiquitous messaging platform — and a website, although Weng told TechCrunch in an interview this week that the company is contemplating a standalone app of its own. The benefit of that, beyond a potentially more engaging customer experience, could be to broaden LemonBox’s product selection and use data to offer a more customized selection of products. Related to that, LemonBox said it hopes to work with health and fitness-related services in the future to gather data, with permission, to help refine the personal approach.